2020년 리더십 책 Best 3 중 - Leading Digital 디지털로 리딩하라 (영문 포스팅) - Part 1

리더십 책 Best 3 중 - 디지털로 리딩하라 Leading Digital 조금은 오래되었지만, 2020년 리더십 책 Best 3 중 - 디지털로 리딩하라 라는 책의 영문 리뷰로 정리한 것이 있어 공유하고자 합니다. 디지털로 리딩하라 는 개인적으로 중요한 내용이 너무 많은 책이라, 한 번의 포스팅으로는 끝내지 못할 것 같습니다.  혹시나 자료가 필요한 분들이나 책 구매를 고민하시는 분들은 살짝 읽어보셔도 좋을 것 같습니다. ​

 

Leading Digital 디지털로 리딩하라

 

Turning Technology into business transformation by George Western | Didier Bonnet | Andrew McAfee | Harvard Business Review Press ​

 

Digital matters ‘Digital matters’ no matter what business you are in. So True. Going digital is not just roll-out new IT system in your organization but it is building a new vision, operational processes, engaging customers and governing your digital activities. It is a transformative journey step by step. I would not to say, this book is the must-have guide or extensive playbook as you will feel the way when you read it. Many global companies proved that 'leading digital’ is the must-read book for their people managers for their organization. ​ Are we ready for the digital age? ​ Like the industrial revolution bent the curve of all business areas including human history, the second machine age will do disrupt our world even more and test organizations survive and thrive. Digital mastery companies are having / will have higher levels of profit, productivity, and performance. ​

 

Part 1. Building Digital Capabilities

 

Chapter 1 - what is digital mastery? Digital Masters excel in two critical dimensions - one is the technology which is called digital capabilities and another one is leading changes called leadership capabilities. For the leadership, it should not be buzz words but committed leadership to lead changes toward transformation. In digital mastery there are four dimensions: ​ Beginners, Conservatives, Fashionistas, Digital Masters [the image below] ​ ​ Each industry shows a certain DNA in it and a different attitude for digital mastery ​

 

Chapter 2 - Creating a compelling customer experience Customer is the centre of all business. Transforming the customer experience is at the heart of digital transformation as it changed the way of customer interactions. For instance, old iconic brands like Burberry also bring the retail-theatre concept came into play while insurance groups tried to identify the customer touchpoints that impacted by digital and across the value chain. ​ Plus Design your customer experience from the outside-in Increase reach and customer engagement, where it matters, through new digital channels Make data and analytics the lifeblood of your customer experience reinvention Seamlessly mesh your digital and physical experience in new ways Keep on innovation - it’s never over. Every digital improvement in customer experience will open up new possibilities ​

 

Chapter 3 - Exploiting the power of core operations Operations are key areas to expect the increases in both efficiencies and innovativeness by the digital transformation of operations processes. There is an example of Codelo, the world largest copper producer how they bring the digital transformation on its dirty, dangerous and labour-intensive mining process. Looks like tedious and too ambitious tasks but the digital transformation is already paying huge dividends at the company. Operations efficiency is the one as well as improved safety. Better operations bring superior productivity. ​ There was a longtime operational paradox of the non-digital world, but digital transformation breaks it ​ ​ Plus, Free yourself from old assumptions of the predigital age Look for bottlenecks and inefficiencies in your processes, and consider whether new digital technologies can help you rethink your operations Consider how each of the six levers may help you improve operations If you can’t address both sides of a paradox at once, start with standardization or control. This may open up possibilities to address other levers. Consider examples from inside and outside your industry. As with customer experience, a strong digital platform is essential for operational transformation. ​

Chapter 4 - Reinventing Business Models ​ Constantly challenge your business model with your top team Monitor the symptoms that drive business model change in your industry - for example, commoditization, new entrants, and technology substitution. Consider how you might transform your industry before others do it. Consider creating brand-new digital businesses using your core skills and assets. Experiment and iterate your new business model ideas. ​ ​

 

To Be Continued....